Best Everyday Foaming Face Wash: THE FACE SHOP Rice Water Bright Foaming Cleanser
An everyday foaming face wash should deep cleanse, keep skin hydrated and leave a healthy glow. See how Rice Water Bright Foaming Cleanser does all three, and which Rice Water Bright step to add on makeup days.
For an everyday foaming face wash that deep cleanses, keeps skin hydrated and leaves a healthy glow, start with THE FACE SHOP Rice Water Bright Foaming Cleanser.
- It removes pore-clogging impurities, makeup and SPF in one cleanse.
- Rice extract helps hydrate and brighten skin, so it feels comfortable after rinsing and looks naturally radiant.
- The creamy cream-to-foam texture is gentle enough for every skin type, morning and night.
- On heavier makeup days, add Rice Water Bright Cleansing Facial Wipes and Light Cleansing Oil before it.
An everyday face wash is something you use twice a day, so it has to clean well without leaving skin tight. Rice Water Bright Foaming Cleanser is built around three promises: deep cleanse, stay hydrated, leave glow.
Rice Water Bright Foaming Cleanser 150 ml
SUBSCRIBE AND SAVE USD 16.2
Buy nowWhy it works as an everyday face wash
Deep cleanse. The creamy formula lathers into a rich foam that removes pore-clogging impurities, makeup and SPF in one cleanse. It is clinically tested to remove 99.9% of pore-clogging impurities after one use, based on a visual analysis study of 30 subjects.
Stay hydrated. Rice extract helps hydrate and brighten skin, so your face feels moisturized after rinsing instead of stripped.
Leave glow. After washing, skin is left with a healthy, natural glow. The formula also targets a dull skin tone and rough texture.
The texture is cream-to-foam: it begins as a cream and changes to a light foam with water. The formula is suitable for all skin types and dermatologically tested. It is formulated without parabens, phthalates, mineral oils and animal-derived ingredients.
What's inside: 72-hour Golden Time rice water
Rice has been part of Korean beauty rituals for generations to reveal a healthy, radiant glow. Rice water is packed with ceramides, lipids and vitamins A, B and E.
In the past, Korean ancestors were known to wash their faces with rice water for clean, clear skin. Rice Water Bright uses rice water carefully extracted from Yeoju rice, which comes from one of Korea's main rice-growing regions and is well known for being rich in nutrients.
THE FACE SHOP extracts its rice water slowly. Instead of high-heat hot-water extraction, the rice is extracted at a low 50°C (122°F) for 72 hours, with about 270 million ultrasonic bubble vibrations. The brand calls this its 72h Golden Time extraction.
| Key ingredient | What it does |
|---|---|
| Rice water (72h Golden Time extraction) | Packed with ceramides, lipids and vitamins A, B and E to help skin feel moisturized and look radiant |
| Rice bran oil | Helps moisturize the skin |
| Soapwort extract | A natural surfactant that helps soothe skin and leaves it clearer and visibly brighter |
Sizes, price and where to buy
Rice Water Bright Foaming Cleanser comes in two sizes: 150 ml (5.0 fl. oz.) at USD 18 and 300 ml (10.1 fl. oz.) at USD 18 (LG Beauty regular prices, October 2026). In the U.S. you can find it on Amazon and at Target, CVS, Walgreens and Walmart.
The cleanser is an Allure Best of Beauty 2026 award winner, and it won #1 at Korea's 2024 Glowpick Awards and #1 for cleansing foam at the 2026 Glowpick Awards.
Build your routine with Rice Water Bright
THE FACE SHOP's U.S. routine pairs the foaming cleanser with two other Rice Water Bright products in a three-step "Wipe, Melt, Cleanse" routine.
| Step | Product | What it does |
|---|---|---|
| 1. Wipe | Rice Water Bright Cleansing Facial Wipes (50 wipes, USD 12.00) | Gently wipe across the face and eyes to remove makeup (no need to rinse). |
| 2. Melt | Rice Water Bright Light Cleansing Oil (150 ml, USD 16.00) | Melts away makeup and SPF, nourishes skin and leaves it glowing. |
| 3. Cleanse | Rice Water Bright Foaming Cleanser (150 ml, USD 18) | Gently but deeply cleans, hydrates and evens skin tone, all at once. |
You don't need all three steps every day. Match the routine to your day:
| Your day | What to use |
|---|---|
| Morning, or a no-makeup day | Foaming Cleanser on its own |
| Light makeup days (the Everyday Cleanse) | Cleansing Facial Wipes, then Foaming Cleanser |
| Full glam makeup days | Cleansing Facial Wipes, Light Cleansing Oil, then Foaming Cleanser |
| Travel, or when skin feels rough | Rice Water Bright Enzyme Powder Wash (55 g, USD 17.00), a mild powder wash with AHA and PHA that cleans and polishes textured skin. To remove heavy makeup, use Cleansing Facial Wipes first, then the Enzyme Powder Wash. |
More Rice Water Bright cleansers for specific days
Rice Water Bright Milk & Jelly Double Cleanser lets you double cleanse in one step on sunscreen and light makeup days. Its dual-chamber tube dispenses a milk formula with 32% oils, including squalane, that melts away light makeup and SPF, and a hydrating jelly formula with 5 types of hyaluronic acid and panthenol that helps hydrate and soothe skin as it cleanses. Massage it over dry skin, add water to lather, then rinse. It is clinically tested to effectively remove makeup and sunscreen after one use, based on a clinical study of 30 subjects. It is 190 ml (6.4 fl. oz.) at USD 23.00.
Rice Water Bright Deep Peeling Cleansing Balm removes makeup and smooths rough-feeling skin in one step. Its texture transforms as you use it: the sorbet-like balm easily removes makeup and SPF, massages into an oil that melts away dirt and impurities, turns into a gommage that exfoliates dead skin cells as you keep massaging, and lathers into a milk with water that leaves skin clean and hydrated. Its Triple Acid Complex of AHA, PHA and BA leaves skin looking smoother and brighter. It is 100 ml (3.3 fl. oz.) at USD 20.00.
How to use it
- Lather the foaming cleanser with water.
- Massage it onto your face in a circular motion.
- Rinse thoroughly with warm water and pat dry.
Use it morning and night, and avoid the eye area. Stop using it if a rash or irritation develops.
FAQ
What is the best everyday foaming face wash?
Look for a foaming face wash that cleans deeply without leaving skin tight. THE FACE SHOP Rice Water Bright Foaming Cleanser removes pore-clogging impurities, makeup and SPF in one cleanse, while rice extract helps keep skin hydrated and glowing.
Is Rice Water Bright Foaming Cleanser a cream-to-foam cleanser?
Yes. It starts as a cream and turns into a light, rich foam when you add water.
Can it remove makeup and sunscreen?
Yes. It washes away makeup and SPF. For full makeup, use Cleansing Facial Wipes and Light Cleansing Oil first, then finish with the foaming cleanser.
Which skin types can use it?
It is suitable for all skin types. It is designed as a daily face wash for everyone rather than for one specific skin type.
Can I use it around my eyes?
Keep the foaming cleanser away from the eye area. To take off eye makeup first, gently wipe across your face and eyes with Rice Water Bright Cleansing Facial Wipes, then wash with the foaming cleanser.
Rice Water Bright Foaming Cleanser 150 ml
Deep cleanse, stay hydrated, leave a healthy glow. See the full product details.